10 Reasons You’ll Love WordPress

If you’re considering building a WordPress site as a hobby, or for your business then it’s hard to go past the WordPress content management platform.  Using a system like WordPress means that you can focus on what you do (content) rather than having to employ expensive coders to build your site.   Yes, you may need someone to set it up for you, but afterwards, you can maintain the content yourself.  That’s a big advantage for any cost-sensitive business.  If that alone doesn’t convince you here are ten other reasons:

1. WordPress is free

Everyone loves free stuff.  The WordPress engine, as well as many of the plugins and themes, are free.  WordPress is completely free with full functionality which means you don’t have to pay for any hidden extras for this powerful content management tool. WordPress gives you the opportunity to manage your website yourself.

2. WordPress is user-friendly even for beginners

I say to people if you’ve ever used word processing software and the Internet then you can use WordPress.  The user interface is so intuitive that people who have never used a website can find their way around and do useful stuff. Creating a page or a blog post in WordPress is super simple, you type your words and press Post.

You’ve got loads of control.  You can type your content and modify it with colours, and different type styles like (bold, italics and underline). You can add headings, align text, and add pictures and hyperlinks too.

3. Add features easily with Plugins

WordPress has a lot of hand features built in.  That said, if you need WordPress to do more than it does ‘out of the box’, then you can search the WordPress repository for plugins that do the job for you. Many of these plugins are completely free and built by the WordPress developer community.

For example, if you need a contact form that emails you messages from visitors, there’s a plugin for that.  If you want to build a complete Learning Management System in WordPress, there’s a plugin for that too.
WordPress offers you plugins for just about anything you can imagine you want to do.

4. Great SEO options

Search Engine Optimisation (SEO) is easy with WordPress.  There are several popular plugins that will help you manage your content and ensure your website is SEO compliant. This is important to help you get great search engine placing that helps people find your website.

5. More themes than you can use

If you want a great looking site, then WordPress will help you do that.  WordPress has tens of thousands of themes for you to choose from. Some free, and some premium.  Developers can also easily build themes for your website to give you a unique look to match your brand.
WordPress Themes are skins that you add to WordPress to change the look of your website. With built-in access to the theme repository you can choose a different theme from inside WordPress – it’s very easy.

6. WordPress is built for blogging

You may think you don’t need a blog, but having the blogging functionality helps your website grow in a few ways – firstly even if you don’t ‘blog’, you may want to display ‘news’. The blogging function can be used for the same thing.

Blogging or the production of news on your site ensures that your content remains fresh and gives website visitors a reason to return to your site.  Visitors return to this site to read new posts we place here on a regular basis. You need to be doing the same thing.

Because you can do this from inside WordPress, you don’t need to pay a developer to add your post each time you want to make a content change.

7. WordPress is flexible and can be used for almost anything

WordPress is a content management system, but the plugins you can add will allow it to do almost anything – you can run a newspaper, build an online learning platform, sell goods or services or even run your a podcast network all using WordPress using plugins found for free in the WordPress repository.

Let your imagination run free, and you can do it with the help of WordPress, easily.

8. WordPress helps you to sell stuff

With great free plugins like WooCommerce, you can sell physical goods (things that get mailed to customers) or virtual goods (things delivered through the website, or via email) very easily. Add the plugin, create your products, setup a payment gateway like Paypal and you’re set to sell.  Online stores can be setup in just a few hours, and you can start making sales the same day.

9. Nearly everyone supports WordPress

WordPress is popular – many people use it, and many people build software plugins for it. This means that if there’s a snag, there are people who can help you out.

When you search Google, you’ll find a lot of forums, posts and support from web developers and designers because it’s one of the most commonly used web platforms in the world.

And even if you don’t want to do it yourself, there are people like us who can help you get the job done.

10. Nearly every host offers WordPress built-in

Most popular web hosts including Asporea Hosting offer WordPress as an easy one-click install which means that you can add WordPress with a few clicks – in five minutes you can be setting up your first WordPress website.  What are you waiting for?

What is Responsive Web Design?

As you’ve been exploring web design, you may have heard about responsive web design. You may be wondering what it is and whether you need it for your website. Let’s explore Responsive Web Design and why it’s one of the most important investments you’ll make in your site. Whether you’re starting from scratch, or ready for a remodel, you can’t overlook this critical design approach.

Simply, Responsive Web Design is about building sites to provide an ‘optimal’ viewing experience across all devices, whether mobile, tablet or desktop. Responsive websites resize and rearrange page elements depending on where that website is viewed. When it’s on a desktop, you’ll see a full-size website, on smaller mobile devices you’ll see a cut down version that displays the essential content and elements at a size that is easy to read on that device. They key element of responsive web design is that these change happen automatically and your website will optimise the site to give you the best viewing experience ‘on the fly’.

Responsive Web Design has gone from a fancy nice-to-have to a must-have. In fact, Google now examines responsive design when it determines search engine placement. These days, Google’s search algorithms weigh how easy the content is to access, as well as how good the content is. If you examine Google Analytics results for any of the popular websites we build and manage, we can see that the bulk of users are now viewing the site on a mobile device. The number of people using smartphones and tables to search and shop on the web, continues to grow.

Implementing responsive web design on your site is becoming a necessity rather than an option. To help customers make this transition we offer a free 30-minute assessment of your site, to determine how to make your site responsive. Feel free to take us up on this offer.

If you are interested in having a responsive website, we provide fully responsive web design on content management platforms that put you in control of your site once the design is complete. We’d love to chat with you about your web project. Email us anytime for an obligation free discussion.

Is Search Engine Optimisation for me?

SEO or Search Engine Optimisation is the process of creating, redesigning or restructing web pages and whole sites so they can be discovered and read by search engines in the most efficient way.

SEO is important for every website owner because it helps website visitors find your site.

People may visit your website from an address printed on your business’ vehicle, business card or letterhead.  You may even have taken out Pay Per Click internet advertising, or a radio or TV commercial but the reach of these mediums is restricted to who sees your advertisement.  It’s quite inefficient.

The truth about your website is that many more people could be visiting through search engine results.   Search engines provide a free way for people to find your website when they have a need – just-in-time – but many websites are just not prepared in the right way.

This means that without quality SEO Services many people won’t know you exist… simply because your website content is not appearing in their search results.

When people type your product or service into the search engine your website needs to be at the top of the search results.

That’s in-part what SEO is about… it’s about matching the descriptions of your products and services with the way people think, so that when they use a search engine your results come up more often and higher in the search results.

Why you should engage an SEO expert

Every search engine works slightly differently and has specific rules about what they consider acceptable SEO techniques. These rules are used to block deliberate ‘gaming’ techniques and keep search results as pure as possible.

Engaging an expert will not only save you time, but ensure that your results will not land you in virtual ‘hot water’ with search engines which could result in your site becoming demoted in search results or banned altogether.

When can results be expected?

Search Engine Optimisation does take time to see results because Search engines reindex websites at their own pace.  But generally you will start to see results within the first 2-4 weeks including:

  1. Improved position in search engine results
  2. Removal or demotion of less important website pages
  3. Matching your products and services with regularly used search terms

Our team work hard with our clients to ensure that we are across and know best practice SEO techniques.  We are happy to share this knowledge with you and start improving your website results.

Our SEO team are always available for an obligation free discussion about how we can help you with your next project.