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What is Responsive Web Design?

Responsive Web Design has gone from a fancy nice-to-have, to a must-have as many more users access websites from mobile devices.
Responsive Web Design has gone from a fancy nice-to-have, to a must-have as many more users access websites from mobile devices.

As you’ve been exploring web design, you may have heard about responsive web design. You may be wondering what it is and whether you need it for your website. Let’s explore Responsive Web Design and why it’s one of the most important investments you’ll make in your site. Whether you’re starting from scratch, or ready for a remodel, you can’t overlook this critical design approach.

Simply, Responsive Web Design is about building sites to provide an ‘optimal’ viewing experience across all devices, whether mobile, tablet or desktop. Responsive websites resize and rearrange page elements depending on where that website is viewed. When it’s on a desktop, you’ll see a full-size website, on smaller mobile devices you’ll see a cut down version that displays the essential content and elements at a size that is easy to read on that device. They key element of responsive web design is that these change happen automatically and your website will optimise the site to give you the best viewing experience ‘on the fly’.

Responsive Web Design has gone from a fancy nice-to-have to a must-have. In fact, Google now examines responsive design when it determines search engine placement. These days, Google’s search algorithms weigh how easy the content is to access, as well as how good the content is. If you examine Google Analytics results for any of the popular websites we build and manage, we can see that the bulk of users are now viewing the site on a mobile device. The number of people using smartphones and tables to search and shop on the web, continues to grow.

Implementing responsive web design on your site is becoming a necessity rather than an option. To help customers make this transition we offer a free 30-minute assessment of your site, to determine how to make your site responsive. Feel free to take us up on this offer.

If you are interested in having a responsive website, we provide fully responsive web design on content management platforms that put you in control of your site once the design is complete. We’d love to chat with you about your web project. Email us anytime for an obligation free discussion.

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